Why Women EV Drivers Are the Future of electric cars in Australia

Women might just be the unsung heroes of the EV movement.

While blokes have historically dominated the EV space, it’s time to give credit where it’s due. Women are not only more cautious and savvy drivers but also bring a practical mindset to EV ownership that could reshape how we think about sustainable transport.

Why are women EV drivers are leading 'the charge'—and why we need more of them behind the wheel.

Women EV Drivers: Safer, Smarter, and Sustainability-Focused

If you’ve ever been in a car with someone who drives like they’re auditioning for a Fast & Furious sequel, chances are it wasn’t a woman. Research consistently shows that women are safer and more cautious drivers compared to men. They’re less likely to speed, tailgate, or engage in risky manoeuvres.

This driving style isn’t just good for road safety; it’s perfect for EVs. Why? Because smooth, consistent driving maximises an EV’s range and efficiency.

Women also tend to embrace advanced safety features like lane-keeping assistance and collision avoidance systems—technologies that are standard in many EVs. It’s no wonder female EV drivers report high satisfaction levels with their vehicles.

They’re not just driving; they’re optimising.

What’s Holding Women Back from Owning More EVs?

Despite their natural compatibility with EVs, women are underrepresented in the ownership stakes. In 2023, only 33% of EV buyers in the U.S. were women, and Australia isn’t faring much better. So, what’s the deal?

1. Range Anxiety: And rightly so. Women often cite concerns about how far an EV can travel on a single charge. While this is improving with newer models boasting longer ranges, the anxiety is real.

2. Safety Concerns: Public charging stations can feel dodgy at night or in isolated areas. Many women prefer the convenience and security of home charging setups.

3. Cost Sensitivity: Let’s face it—EVs aren’t cheap. Women are more likely than men to wait for affordable options before making the leap.

4. Knowledge Gaps: The tech-heavy marketing around EVs can be off-putting. Many women feel they don’t know enough about how EVs work or where to charge them.

   
   
   
   

   

   
   
   
   

Breaking Down Barriers for Women in the EV Space

Here’s where things need to change if we want more women driving electric:

• Education: Let’s cut through the jargon and make EV knowledge accessible to everyone—not just tech geeks.

• Affordable Options: More budget-friendly models will make EVs a viable option for families and single-income households.

• Safer Charging Infrastructure: Better lighting, security cameras, and well-placed charging stations could eliminate safety concerns.

• Inclusive Marketing: Stop pitching EVs like they’re gadgets for blokes who love specs. Highlight practical benefits like cost savings, safety, and sustainability.

Women Are Already Winning at EV Ownership

For those women who do own an EV, the experience has been overwhelmingly positive. They love the reduced fuel costs (who wouldn’t?), the convenience of home charging, and knowing they’re doing their bit for the planet.

In fact, 80% of female EV owners say they’d buy another one—a stat that should make automakers sit up and take notice.

If you're a woman, what would encourage you to consider an electric vehicle?

• Lower costs
• Better charging infrastructure
• Longer range
• 4. More accessible information

Why Australia Needs More Women Behind the Wheel of an EV

Australia is at a tipping point when it comes to sustainable transport. If we’re serious about reducing emissions and embracing cleaner energy, we need more women driving electric vehicles.

Their cautious driving style aligns perfectly with what makes EVs great—efficiency, safety, and sustainability.

So here’s a shoutout to all the Aussie ladies out there: You’re not just great drivers; you’re exactly what this country needs to drive change (and drive electric).

Let’s make sure you get the support—and the wheels—you deserve.