What’s the Difference Between All These New Chinese EV Brands? Let’s Cut Through the Confusion

Confused by the flood of new Chinese EV brands in Australia? 

You’re not alone. BYD, MG, GWM, Geely, Chery, Leapmotor, Zeekr—names that barely registered a few years ago are now everywhere, crowding the affordable end of the EV market and leaving buyers scratching their heads. 

So, what actually sets them apart? Let’s break it down—no jargon, no hype, just the facts.

BYD: The Ambitious Disruptor

BYD is the world’s fastest-growing EV maker, now outselling Tesla globally. In Australia, BYD is all about aggressive pricing and rapid model launches—think Dolphin hatch, Atto 3 SUV, Seal sedan, Sealion 6, and even the Shark 6 plug-in hybrid ute. BYD’s sweet spot? Value for money, long range, and a growing dealer network. If you want the latest tech at a price that undercuts the competition, BYD is the name to watch.

MG: The Familiar Face with a New Heart

MG isn’t new, but since its takeover by Chinese giant SAIC, it’s reinvented itself as a budget-friendly EV leader. The MG4 hatch and ZS EV SUV are everywhere, and now the Cyberster convertible is turning heads. MG’s edge? Recognisable badge, big dealer network, and some of the best warranty deals in the game. It’s the safe bet for buyers who want something familiar, affordable, and easy to service.

GWM: The Versatile All-Rounder

Great Wall Motors (GWM) was an early Chinese arrival and now offers everything from the quirky Ora hatch to Haval and Tank SUVs, plus the Cannon ute. GWM’s EVs are about quirky design and competitive pricing, but their real strength is variety—petrol, hybrid, and electric under one roof. If you want options, GWM delivers.

Geely: The Quiet Powerhouse

Geely is a global force, owning Volvo, Polestar, and Lotus. In Australia, Geely is launching with the Galaxy E5 and plug-in hybrid L7, targeting the mid-size SUV crowd. Geely’s play? Solid tech, safety, and a bit of European flair thanks to its luxury sub-brands. It’s for buyers who want a step up from budget but aren’t ready for luxury prices.

Chery: The Rebranded Contender

Chery’s comeback is all about the E5 electric SUV—affordable, practical, and pitched right at the heart of the family market. Chery is focusing on value, simple tech, and a growing dealer network. If you want a no-fuss, wallet-friendly EV, Chery’s worth a look.

Leapmotor: The Value Innovator

Leapmotor is new but ambitious, backed by Stellantis (think Jeep and Fiat). The C10 SUV is priced to undercut rivals, offers both full electric and range-extender options, and packs in features. Leapmotor is for buyers who want the latest without paying a premium, and aren’t fussed about brand heritage.

Zeekr: The Tech-Luxury Upstart

Zeekr is Geely’s luxury EV arm, sharing tech with Volvo. The Zeekr X SUV and 009 people-mover are all about high-end features, long range, and a premium feel—without the luxury badge price tag. Zeekr is for those who want something different, stylish, and loaded with tech.

Bottom Line?

• BYD: Best for value and tech

• MG: Best for brand recognition and warranty

• GWM: Best for quirky style and variety

• Geely: Best for Euro-inspired quality

• Chery: Best for family-friendly affordability

• Leapmotor: Best for bargain hunters and tech lovers

• Zeekr: Best for premium features without the premium price

Don’t let the badges fool you—each brand has its own flavour. The only real mistake?

Not shopping around.

The Chinese EV wave isn’t slowing down, and competition means more choice, better deals, and smarter cars for everyone.

Drive Change. Drive Electric.