Are Luxury Brands Like BMW, Mercedes-Benz, and Cadillac Serious About EVs in Australia? Absolutely—And Here’s the Proof
- Tim Bond
- Jul 10
- 2 min read
Let’s put the tired “Are luxury brands serious about EVs?” question to bed.
In 2025, the answer is a resounding yes.
BMW, Mercedes-Benz, and Cadillac aren’t dabbling—they’re doubling down, investing billions, and rolling out new luxury EV brands Australian roads and drivers.
If you’re waiting for a sign that premium EVs are real, this is it.
BMW: Tech-First, Range-Ready, and Here for the Long Haul
BMW isn’t just updating old models with batteries—they’re launching all-new EVs on dedicated platforms. The 2025 BMW iX3 is a game-changer, built on a fresh architecture with Tesla-style cylindrical battery cells and 800V charging for lightning-fast top-ups. Add in a 25% efficiency boost and you’re looking at a genuine leap forward, not just a facelift. The iX3 is only the start—BMW’s new 3 Series-sized i3 sedan lands in 2026, previewed by the radical Neue Klasse X Concept. BMW is betting big, and they’re not shy about it.
Mercedes-Benz: All-In on Electric, No More Half-Measures
Mercedes-Benz is done with hedging. From 2025, every new Benz model will be battery electric only—no more new petrol or diesel launches. The EQS, EQA, EQC, and more are already on sale, and the brand is investing a staggering €40 billion to make sure the transition isn’t just talk. Mercedes-Benz promises a BEV in every segment, aiming for a 100% electric line-up in markets that are ready. Australia might lag on policy, but the cars are coming—fast, luxurious, and with the badge prestige you expect.
Cadillac: The Bold Newcomer with a Global Vision
Cadillac is back, and this time it’s electric. The Lyriq SUV has just landed, with the smaller Optiq and larger Vistiq arriving in 2026. All are built on GM’s dedicated BEV3 platform, engineered from the ground up for right-hand drive—no cheap conversions, no shortcuts. Cadillac isn’t here to tick a compliance box; they’re here to win over premium SUV buyers with tech, luxury, and proper Aussie spec. The Lyriq starts at $117,000, and GM’s global leadership means Cadillac’s EV push is built to last, not just offset V8 emissions.
What Does This Mean for Aussie Buyers?
No more waiting for “the real thing”—luxury EVs are here, with more choice and better tech than ever.
These brands are investing for the long term, not just chasing headlines.
Expect faster charging, longer range, and genuine luxury features—no compromises.
Which luxury brand would you trust most for your next electric vehicle in Australia?
0%BMW
0%Mercedes-Benz
0%Cadillac
0%None - I'm waiting for more options
You can vote for more than one answer.
Don’t settle for empty promises. If you want a luxury EV, BMW, Mercedes-Benz, and Cadillac are finally delivering. The only question left: which badge will you choose for your electric future?
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